Raleigh, N.C. -- 27 November 2018 -- Lamm's company started in 1991 as CELLULAR IMAGES [1991-2009], became GPS Mobile Solutions [2009-2018], and, as of today, is officially BlueArrow Telematics . “With our strategic sights set on expansion, we believe it’s vital to officially change the name of our firm to BlueArrow Telematics.”
Changing the name of your business is not a decision to be taken lightly. It is a delicate process that must be handled properly, say experts. But making this kind of change can be important – even critical – to a business. Having gone through a company name change once before, Lamm understands the opportunities and challenges well.
“In both cases, a term used in my company name became a commodity, not a distinction,” explains Lamm. “This time, we needed to land on a name that will outlive the rapid changes that have and will continue to impact the telecommunications industry.”
He also wants the name change to amplify the impact of the internal work they were doing as well as serve as a strong signal to the marketplace, clients. and employees alike that this isn’t the cellular company of 25 years ago — things are different now.
“Because I’ve been through this process before, I have learned a few things that I hope can help other business owners who are facing the same issues.”